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Kate W., project manager
13 years. 30+ brands. 93% Repeated Clients.

SMALL FRIES LABS

[01] More AboutAgency

From the name on the door to the leads in the pipeline we build every piece of a brand to work as one system

Small Fries Labs

01The problem

Most companies buy their marketing in pieces. The identity comes from one team, the website from another, the campaigns from someone else. Every piece gets done well, and none of it adds up.

02How we work

Small Fries Labs works the other way. Identity, website, funnel, and automation are designed as one system, by one team, so what gets designed is what gets built and what gets built is what goes to market.

03Who you work with

Thirteen years of work across real estate, technology, events, startups, and consumer brands. Founder-led, with senior specialists brought in per project. One person is accountable for your engagement from the first call to launch.

Platforms we work across

Services[02]

Six disciplines, one system. Most projects use more than one.

Web Design

Interface and experience design, built as a system. Prototypes, design systems, motion.

Web Development

Production builds, CMS, integrations, and the tracking that proves it works.

Brand Strategy

Positioning, messaging, and the story that holds everything else together.

Visual Identity

Logo, type, colour, and the guidelines that keep it consistent everywhere.

AI Automation

Lead routing, CRM workflows, follow-up triggers, and reporting that runs itself.

Campaign Management

Paid media across Meta and Google, built for qualified leads. Content, video, creative.

[03]  Featured Works

Recent work with the outcomes attached. Each case covers the brief, the system we built, and what moved. Scope, timeline, and results, no decoration.

+34% Conversion

Uplift after redesign and new funnel.

+41% Sign-ups

Increase in registrations from organic and paid.

3.8× ROAS

Return on ad spend across campaigns.

Featured Works

Axis Concept

Axis Concept

Brand IdentityWebsiteCorporate Materials
[View all]

1

Next case
still in the fryer
How We Work [04]
[001]

Discover

We agree on the goal, the audience, and the constraints. We review what already exists, talk to the people who own the outcome, and name the risks early.
2–4 days
[003]

Design

Concepts first, then a system. Identity, interface, and content structure get specified together so nothing has to be reinvented later.
1–2 weeks
[005]

Launch

We ship against a checklist. Performance, tracking, redirects, and security are verified before go-live, then watched closely through the first week.
2–4 days
Discover phase discover
Define phase define
Design phase design
Build phase build
[002]

Define

Goals become scope, timeline, and numbers we both agree to measure. You know what you are getting, when, and how we will know it worked.
2–4 days
[004]

Build

Production build, CMS, integrations, and the automation behind it. Testing runs throughout, not at the end.
1–2 weeks
[006]

Improve

We test against the numbers we defined and keep improving in short cycles. Small, frequent releases beat quarterly overhauls.
ongoing
Before & After[06]
Brand after redesign

Brand transformation, end to end. Positioning, identity, and web.

Axis came to us with a name and an ambition. We built the positioning first, then the identity system, then the website and corporate materials on top of it, so every piece says the same thing in the same voice.

Year
2026
Industry
Real Estate
Location
India
View Project
[07] Insights[All Posts]
Fresh visual trends article
Why most real estate leads die in the first hour

Response time beats creative, budget, and targeting combined. What the numbers show, and what to change this week.

[Read More]
Web design future article
The cost of buying your marketing in pieces

A brand from one vendor, a site from another, campaigns from a third. Where the money actually leaks.

[Read More]
Marketing dimensions article
What AI automation is good for, and what it is not

Lead routing, follow-up, and reporting are solved problems now. Strategy and judgement are not.

[Read More]
FAQ[08]

A landing page runs 2 to 4 weeks. A full website is 8 to 12 weeks. Brand and system builds that include automation run longer. You get a dated schedule with milestones before anything starts.

Per project, based on scope. After a discovery call you get a proposal with cost, scope, and timeline broken out. No hourly surprises.

Small Fries Labs is founder-led. The Founder team leads every engagement and brings in senior specialists for design, development, and production as the project needs them. You deal with one person, not an account manager.

Yes. We work as an extension of in-house teams regularly, inside existing guidelines, and often end up tightening them along the way.

A call, and whatever you already have. A brief and brand guidelines help. If you do not have them, defining them is usually the first part of the work.

Yes. Support, monitoring, and ongoing campaign management are available on retainer. Most clients keep one, which is why 93% come back.

Against numbers agreed before we start. Cost per lead, lead quality, conversion rate, and return on ad spend, reported monthly. If a number is not moving, we say so.

Start a Project

Tell us what you are trying to move. We reply with scope, timeline, and a number.

Kate Wilington, account manager